Cash Discount Program

Cash Discount at a Glance

Please watch the video below and contact us for additional information.

What is Cash Discounting?

It’s easy. You encourage your customers to pay you in cash. Because your preference is to accept cash payment, your prices are advertised and displayed accordingly. When a customer pays with a credit card your POS Equipment (provided free of charge by us), simply adds a line item charge of $0.04 cents on the dollar.

Your customer gets his/her best price by paying you cash. Credit card users simply don’t get the discount your cash paying customers do.

Our program is as simple as the concept itself and designed to make the process painless to our customers. We provide you with free equipment, a month to month agreement with no termination fees, and a guarantee that if you are unhappy with the program at any time that we will happily convert you back to a traditional processing platform while guarantying to reduce the current rates you are paying.

This will be an industry standard in the next few years and you can be at the front of the movement.

We have been providing quality electronic processing solutions to literally thousands of merchants for over twenty years. We don’t just want your business, we want to keep your business for years to come.

I encourage you to join us in our efforts to help you put the money you pay in fees toward growing your business not the bank’s bottom line. Please contact us today and let us show you exactly how simple and effective this process can be.

Contact Us Today:
(866) 831-2727
info@bcardsolutions.com

Upgraded Equipment & Increased Security

Merchant’s Want To Lower Costs

Put Your Fees To Work For You

Traditional merchant card billing vs Cash Discount program

Merchant processing $20,000 per month	Merchant processing $20,000 per month
Effective rate of 3%	Non-cash adjustment of 4%, Merchant discount rate of 3.75%
Typical Billing $600.00 paid by merchant	Typical Billing $60 paid by the merchant

The Biggest Objections

“I don’t want to charge all that money”

Many merchants see 4% but hear $4.00. They believe that adding a small non-cash
adjustment will drive their prices way up and drive away customers.
The Facts:

$10.00 average ticket = non-cash adjustment is just 40 cents
$20.00 average ticket = non cash adjustment is just 80 cents
$50.00 average ticket = non cash adjustment is 2 dollars

“I don’t want to lose customers”

Merchants believe adding a small non-cash adjustment will drive their customers away.

The Facts:

$20,000 in processing with a $20 average ticket = 1000 sales
If they lost 1% of sales that would equal $200 at the register and likely $50 in total profit.
The merchant would still be up approximately $5oo in processing savings
which they could use to advertise their business and draw in more customers

“My competitors aren’t doing this”

Merchants believe adding a small non-cash adjustment will put them at a competitive disadvantage
The Facts:

Customers are creatures of habit. They tend to purchase from the same businesses over and over again. How many customers shop in multiple locations for the same products?
Customers like familiar products and services. Do they offer products, services, specials, sales, happy hours that their competitor doesn’t?
Customers like convenience. Your location matters as much as your pricing

“What if I don’t like this program?”

Merchants are concerned with making a bad decision they are stuck with The Facts:

Most merchants that switch to Cash Discounting stay with the cash discount program
Any merchant that wants to switch back to traditional processing can at any point, although Bankcard Solutions recommends merchants try the program for 90 days first